It ain't over 'til it's over: Evaluating reacquisition opportunities in business-to-business markets
آشنایی با موضوع
تجارت بنگاه با بنگاه یا اصطلاحاً Business-to-Business به معنای «معاملات تجاری بین تجار» مانند «تولیدکنندگان» با «بنکداران و فروشندگان عمده» یا «فروشندگان عمده» با «خرده فروشان» می باشد. معمولاً در زنجیره ارزش هر کالا، چندین بنگاه قرار دارند تا کالا به دست مشتری برسد. هر یک از بنگاه ها ارزش افزوده ای بر محصول بنگاه قبلی اضافه کرده و آن را به بنگاه بعدی می فروشد. خرید و فروش هایی که بین این شرکت ها یا بنگاه ها انجام می شود را B2B می نامند. در این نوع تجارت، معمولاً حجم معاملات بسیار بالاست. در این دیدگاه دسته بندی، انواع دیگر تجارت عبارتند از : B2C و C2C و C2B که در این اصطلاحات، حرف C مخفف Customer یا Consumer به معنای مشتری یا مصرف کننده و حرف B مخفف Business به معنای کسب و کار یا بنگاه می باشد.
در این صفحه، تعداد 145 مقاله انگلیسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع تجارت بنگاه با بنگاه آرشیو شده است که شما می توانید مقالات مورد نظر خود را بر اساس سال انتشار، موضوع مقاله، وضعیت ترجمه و تعداد صفحات، انتخاب نموده و دانلود فرمایید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
A neural network approach to predicting price negotiation outcomes in business-to-business contexts
Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
The industrial brand personality scale: Building strong business-to-business brands
The role of learning and technical capabilities in predicting adoption of B2B technologies
The impacts of social trust on open and closed B2B e-commerce: A Europe-based study
Interpersonal influence strategies in complex B2B sales and the socio-cognitive construction of relationship value
Editorial — Behavioral and psychological aspects of b2b pricing
Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting
Small and medium sized manufacturer performance on third party B2B electronic marketplaces: The role of enabling and IT capabilities
Optimal dynamic policies for integrated production and marketing planning in business-to-business marketplaces
Corporate entrepreneurship, customer-oriented selling, absorptive capacity, and international sales performance in the international B2B setting: Conceptual framework and research propositions
Development of special forms of B2B relationships: Examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
Who's acquiring whom? — Experimental evidence of firm size effect on B2B mergers and marketing/sales tasks
Interaction effects of formal and social controls on business-to-business performance
Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications
The problem with standardizing international market research: A case study from B2B services
Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets
Context effects in the evaluation of business-to-business brand alliances
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B brand communities
e-Relationships for e-Readiness: Culture and corruption in international e-B2B
A comparative study of consumer and B2B goods importers’ trust and commitment: Evidence from an Asian developing country
Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes
B2B evaluation framework on e financial guarantee service
The antecedents of client loyalty in business-to-business (B2B) electronic marketplaces
Network development and firm growth: A resource-based study of B2B Born Globals
Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation
Technology readiness in a B2B online retail context: An examination of antecedents and outcomes
Satisfaction with complaint handling: A replication study on its determinants in a business-to-business context
An in-depth case study on the role of industrial design in a business-to-business company
A dynamic model of growth phases and survival in international business-to-business new ventures: The moderating effect of decision-making logic
Towards a framework of customer value assessment in B2B markets: An exploratory study
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
Building customer commitment in business-to-business markets
Does customer information usage improve a firm's performance in business-to-business markets?
Intrinsic value of business-to-business relationships: An empirical taxonomy
Customer information utilization in business-to-business markets: Muddling through process?
Primer in B2B brand-building strategies with a reader practicum
Optimal pricing and order policies with B2B product returns for fashion products
Business-to-business integration: Applicability, benefits and barriers in the telecommunications industry
Small Medium Enterprises: On Utilizing Business-to-Business e-Commerce to Go Global
Understanding the links between technological opportunism, marketing emphasis and firm performance: Implications for B2B
Determining quality of business-to-business relationships: A study of Indian IT-enabled service providers
It's all B2B…and beyond: Toward a systems perspective of the market
Mapping between heterogeneous XML and OWL transaction representations in B2B integration
Analyzing stage and duration of Anglo-Chinese business-to-business relationships
When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity
Disintermediation of traditional chemical intermediary roles in the Electronic Business-to-Business (e-B2B) exchange world
Modeling the demand and supply in a new B2B-upstream market using a knowledge updating process
A literature review and future agenda for B2B branding: Challenges of branding in a B2B context
Network actors' participation in B2B SME branding
To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets
B2B service brand identity: Scale development and validation
Brands: Just for consumers? Introduction to the special issue on B2B branding
Different determinants at different times: B2B adoption of a radical innovation
Services growth options for B2B product-centric businesses
Mapping the values in B2B relationships: A systemic, knowledge-based perspective
The impact of industry environment on early market entry decisions by B2B managers in the U.S. and Japan
The role of corporate image in business-to-business export ventures: A resource-based approach
An exploratory study into brand alignment in B2B relationships
Trust and forms of capital in business-to-business activities and relationships
Corporate reputation in the People’s Republic of China: A B2B perspective
What happened with the grandiose plans? Strategic plans and network realities in B2B interaction
An exploratory investigation of the elements of B2B brand image and its relationship to price premium
A simulation of business-to-business decision making in a relationship marketing context
Network pictures: Building an holistic representation of a dyadic business-to-business relationship
Accurately predicting the success of B2B e-commerce in small and medium enterprises
The profit implications of altruistic versus egoistic orientations for business-to-business exchanges