The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations
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تحقیقات بازاریابی فرایندی است که سازمان را به بازار از طریق جمع آوری اطلاعات مرتبط می کند. تحقیقات بازاریابی در پی شناسایی و گردآوری و تجزیه و تحلیل آن دسته از اطلاعاتی برمی آید که به فرصتهای بهتری در ارائه و عرضه کالا و یا خدمات خاصی میانجامد و یا مشکلات و تهدیدهای پیش روی بازاریابی کالا و یا خدمات خاصی را تبیین کرده و راهکارهای برون رفت از مشکلات را ارائه می دهد. تحقیقات بازاریابی یکی از اجزاء اصلی علم بازاریابی است که وظیفه این شاخه از دانش چنین است: تعیین , جمع آوری , تحلیل و ارائه سیستماتیک و عینی اطلاعات به منظور بهبود تصمیم گیریهایی که با شناخت فرصتها و حل مشکلات در بازاریابی مرتبط هستند.
در این صفحه، تعداد 96 مقاله انگلیسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع تحقیقات بازاریابی آرشیو شده است که شما می توانید مقالات مورد نظر خود را بر اساس سال انتشار، موضوع مقاله، وضعیت ترجمه و تعداد صفحات، انتخاب نموده و دانلود فرمایید.
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در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
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The use of Geographical Information Systems for Tourism Marketing purposes in Aveiro region (Portugal)
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The influence of travel agents and tour operators' perspectives on a tourism destination. The case of Portuguese intermediaries on Brazil's image
Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future
When does CEO endorsement of sales & marketing leaders help firms? The role of heavy marketing emphasis
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Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis
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Systematic mapping on social media and its relation to business
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Research on Social Marketing Strategies with An Agent-based Propagation Model
Sustainable collaborative marketing governance mechanism for remanufactured products with extended producer responsibility
Endogeneity bias in marketing research: Problem, causes and remedies
Understanding how the functional integration of purchasing and marketing accelerates new product development
Critical meta-analysis of servitization research: Constructing a model-narrative to reveal paradigmatic assumptions
Digital marketing: A framework, review and research agenda
Understanding the sales-marketing interface dysfunction experience in business-to-business firms: A matter of perspective
Understanding the relationship between green approach and marketing innovations tools in the wine sector
Posting from beyond the grave: An autopsy of consumer attitudes toward promotional communication in a posthumous context
Actionable marketing knowledge: A close reading of representation, knowledge and action in market research
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Ecosystem-based Artefacts as a Source of Loyalty at the French Valley of the Monkeys
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Alignments and misalignments of realized marketing strategies with administrative systems: Performance implications
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A framework for attribute selection in marketing using rough computing and formal concept analysis
How small sample size and replication can increase accuracy in experiments: Lessons that marketing may learn from agricultural scientific method
Elements of strategic social media marketing: A holistic framework
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Understanding the dimensions of customer relationships in the hotel and restaurant industries
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When marketing and innovation interact: The case of born-global firms
An analytical study to identify and determine the usage frequency of sales and marketing strategies for 5 star hotels in the Antalya region
Participation and resistance: Alternative seafood marketing in a neoliberalera
From innovation to sustainability: Sustainability innovations of eco-friendly hotels in Taiwan
Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
Tourism destination marketing and information technology in Ghana
Customer reference marketing: Conceptualization, measurement and link to selling performance
Disruptive innovation in low-income contexts: challenges and state-of-the-art national research in marketing
Upstream social marketing strategy: An integrated marketing communications approach
How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises (SMEs)? A panel data study of Chinese SMEs
The Necessity of Obtaining Information Through Marketing Research in the Field of Pharmaceutical Companies on the Slovak Market ☆