چگونه قابلیت بازاریابی، تحقیق و توسعه، و درجه بین المللی سازی سینرژیستی عملکرد نوآوری شرکت های کوچک و متوسط (SME ها) را تحت تاثیر می گذارد؟ مطالعه داده های پانل از شرکت های کوچک و متوسط چینی

This research examines how the marketing and research and development (R&D) capabilities as well as degree of internationalization influence the innovation performance of SMEs (small and medium-sized enterprises). SMEs are often considered the backbone of, and hence are of critical importance to, a large number of economies worldwide. A theoretical framework is developed by integrating insights from international new venture and marketing theory. We provide empirical evidence using panel data to test our models. The results indicate that internationalization has a positive effect on innovation performance when SMEs’ R&D capability or marketing capability is high. Notably, however, we find that the effect of internationalization on innovation performance is negative when R&D capability or marketing capability is low. Moreover, the results show that marketing capability not only positively strengthens the effect of R&D capability on innovation performance, but critically also further strengthens the impact of internationalization on innovation performance.