از ارزش های نمادین به نوآوری نمادین: الگوهای رفتاری و نوآوری

Innovation studies has largely focused on technological assets, while leaving other sources and forms of innovation less tackled. Among this neglected corpus, this article stresses the important role played by symbolic value in the consumption and production processes of innovative goods and services. I explore especially Internet-memes that represent iconic productions of the Internet ‘lead culture’, which embed significant symbolic values. This article therefore, refers to the economic sociology and innovation management literature to emphasise the force of these creations of symbolic value by culture-lead communities, through their production of Internet-memes. I argue that Internet-memes represent a widespread source of innovation in various sectors (from cultural industries to less expect ones like finance). While exploratory, the present study extends the debate on the nature of innovation, its symbolic and cultural aspects and its diffusion processes. It ultimately suggests potential new paths for innovation policies to tackle these new forms of innovations.