مجموعه استراتژیک بازاریابی رابطه مند (بازاریابی رابطه ای)

Relationship marketing should be planned and implemented within an array of other strategies that relate with and enhance one another. Supporting strategies are those necessary for achieving a relationship's full effectiveness. Augmented strategies are those whose effectiveness might be enhanced by relationship marketing if marketing planning and strategic planning are integrated. Consideration of relationship marketing's use as a strategy deserves attention from management because it may require significant resources, often leads to interfunctional activities, and augments certain overall market strategies.