مدیریت عملیات تجاری برای شرکت های راه آهن

At the present moment, commercial actions management for railway companies is based on the so-called railway passenger transport customer relationship management systems (RPTCRMS). CRMs can be analyzed under 4 dimensions: i) Key customer focus, ii) Knowledge management, iii) CRM organization and iv) Technology-based CRM. This work analyzes a general RPTCRMS under the points of view i) and ii).