Renewing a historical legacy: Tourism, leisure shopping and urban branding in Paris
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برندینگ شامل مباحث و مفاهیم مختلفی چون جایگاه یابی و جایگاه سازی برند یا Brand Positioning، نامگذاری برند، انتخاب رنگ و طراحی شخصیت بصری برند( لوگو، آرم و…)، توسعه برند، ارزش برند و… می‌باشد.
به طور کلی برندینگ یا برندسازی، فرآیندی است که در طی آن به جایگاه احساسی و عاطفی یک محصول یا خدمت افزوده می‌گردد، بدین وسیله ارزش آن برای مشتریان و سایر ذی نفعان افزایش می‌یابد.
در تعریفی دیگر، برندسازی یا برندینگ حاصل پیام‌ها و گزارش‌های رسانه هاست. هر قدر تعداد این پیام‌ها بیشتر و محتوای آنها مطلوب تر باشد، نام تجاری قوی تر خواهد شد.
فرآیند ساخت، مقایسه، سنجش و مدیریت کیفیت برند را مدیریت برند می نامند.
در این صفحه، تعداد 362 مقاله انگلیسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع مدیریت برند و استراتژی برندینگ آرشیو شده است که شما می توانید مقالات مورد نظر خود را بر اساس سال انتشار، موضوع مقاله، وضعیت ترجمه و تعداد صفحات، انتخاب نموده و دانلود فرمایید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
Central Northeastern Thailand Tourism Branding, Supporting the ASEAN Economic Community ☆
The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior ☆
Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty
The image of the creative city, eight years later: Turin, urban branding and the economic crisis taboo
Assessing managerial methods for evaluating place brand equity: A qualitative investigation
A higher-order model of consumer brand engagement and its impact on loyalty intentions
An examination of Marriott's entry into the Chinese hospitality industry: A Brand Equity perspective
Linking brand commitment and brand citizenship behaviors of airline employees: “The role of trust”
Influences of two modes of intergenerational communication on brand equity ☆
Consumer identification with store brands: Differences between consumers according to their brand loyalty
The role of brand exposure and experience on brand recall—Product durables vis-à-vis FMCG
Designing branded mobile apps: Fundamentals and recommendations
Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA ☆
Towards a taxonomy of a golf-destination brand personality: Insights from the Algarve golf industry
The development of a consumer value proposition of private label brands and the application thereof in a South African retail context
Brand authenticity: An integrative framework and measurement scale
Improving “national brands”: Reputation for quality and export promotion strategies
Consumer brand relationships research: A bibliometric citation meta-analysis ☆
A hypothesis of the dimensional organization of the city construct. A starting point for city brand positioning
Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants
Online brand community engagement: Scale development and validation
Customer participation in virtual brand communities: The self-construal perspective
Investigating the dual-route effects of corporate branding on brand equity
Aggressive or partnership strategy: Which choice is better for the national brand?
Network position and tourism firms' co-branding practice
Analyzing destination branding and image from online sources: A web content mining approach
The power of triple contexts on customer-based brand performance—A comparative study of Baidu and Google from Chinese netizens’ perspective
Brand-specificity of pre-sale services and inter-brand competition with resale price maintenance
How does brand misconduct affect the brand–customer relationship?
The Impact of Different Touchpoints on Brand Consideration
Strategic benefits of low fit brand extensions: When and why?
Measurement and segmentation of sport fans using brand association networks: Application to Union of European Football Associations (UEFA) Champions League (UCL)
Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China ☆
The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Tourism brochures: Linking message strategies, tactics and brand destination attributes
How can Country-of-Origin image be leveraged to create global sporting goods brands?
How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns
An examination of negative e-WOM adoption: Brand commitment as a moderator
The moderating role of brand diversification on the relationship between geographic diversification and firm performance in the US lodging industry
So many things to do! How multitasking affects memory and attitude for product and brand placements
Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants ☆
Sponsorship effects on brand image: The role of exposure and activity involvement ☆
Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? ☆
Consumer–brand relationship quality: When and how it helps brand extensions ☆
Category characteristics' effects on brand extension attitudes: A research note
The emerging Shanghai city brand: A netnographic study of image perception among foreigners
Exploring the link between human resource practices and turnover in multi-brand companies: The role of brand units’ images
Brand communication through digital influencers: Leveraging blogger engagement
Assessing destination brand equity: An integrated approach
The role of sponsorship fit for changing brand affect: A latent growth modeling approach
Influence of consumer attitude toward online brand community on revisit intention and brand trust
M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions
Brand trait transference: When celebrity endorsers acquire brand personality traits ☆
Intended brand associations: Do they really drive consumer response?
Designing corporate brand experience in an online context: A qualitative insight ☆
Cigarette brand loyalty and purchase patterns: An examination using US consumer panel data ☆
The moderating effect of individual level collectivist values on brand loyalty ☆
Enhancing online brand experiences: An application of congruity theory
Brand alliance and event management for social causes: Evidence from New Zealand
When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands ☆
Information and quality with an increasing number of brands ☆
Towards a holistic understanding of county of origin effects? Branding of the region, branding from the region
The role of social network websites in the consumer–brand relationship
Medical tourism in tango paradise: The internet branding of cosmetic surgery in Argentina
Is satisfaction the key? The role of citizen satisfaction, place attachment and place brand attitude on positive citizenship behavior
How to grow a brand: Retain or acquire customers? ☆
Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention: A study of Indian food retail brands
Understanding consumer's brand categorization across three countries: Application of fuzzy rule-based classification