Does store image influence demand for organic store brands?
آشنایی با موضوع
برندینگ شامل مباحث و مفاهیم مختلفی چون جایگاه یابی و جایگاه سازی برند یا Brand Positioning، نامگذاری برند، انتخاب رنگ و طراحی شخصیت بصری برند( لوگو، آرم و…)، توسعه برند، ارزش برند و… می‌باشد.
به طور کلی برندینگ یا برندسازی، فرآیندی است که در طی آن به جایگاه احساسی و عاطفی یک محصول یا خدمت افزوده می‌گردد، بدین وسیله ارزش آن برای مشتریان و سایر ذی نفعان افزایش می‌یابد.
در تعریفی دیگر، برندسازی یا برندینگ حاصل پیام‌ها و گزارش‌های رسانه هاست. هر قدر تعداد این پیام‌ها بیشتر و محتوای آنها مطلوب تر باشد، نام تجاری قوی تر خواهد شد.
فرآیند ساخت، مقایسه، سنجش و مدیریت کیفیت برند را مدیریت برند می نامند.
در این صفحه، تعداد 362 مقاله انگلیسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع مدیریت برند و استراتژی برندینگ آرشیو شده است که شما می توانید مقالات مورد نظر خود را بر اساس سال انتشار، موضوع مقاله، وضعیت ترجمه و تعداد صفحات، انتخاب نموده و دانلود فرمایید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
Let them talk! Managing primary and extended online brand communities for success
Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems
Consumer roles in brand culture and value co-creation in virtual communities
Harnessing social media platforms to measure customer-based hotel brand equity
Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
Contributing clarity by examining brand luxury in the fashion market
Understanding luxury consumption in China: Consumer perceptions of best-known brands
Purchase intention for luxury brands: A cross cultural comparison
Consumer enactments of archetypes using luxury brands
Fashion marketing of luxury brands: Recent research issues and contributions
Competitive information, trust, brand consideration and sales: Two field experiments
Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective
Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency
The effects of brand relationship quality on responses to service failure of hotel consumers
Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experience
Recognition, reputation and response: Some critical thoughts on destinations and brands
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Do sensory ad appeals influence brand attitude?
A multiple regression model to explain the cost of brand-drugs
Performance evaluation of tourism websites' information quality of four global destination brands: Beijing, Hong Kong, Shanghai, and Taipei
Prices and brand diversity in touristic areas supermarkets
The new PR of states: How nation branding practices affect the security function of public diplomacy
Branding national images: The 2008 Beijing Summer Olympics, 2010 Shanghai World Expo, and 2010 Guangzhou Asian Games
Consumers' use of brands to reflect their actual and ideal selves on Facebook
The multi-layered nature of the internet-based democratization of brand management
Implementation of fashion ERP systems in China: Case study of a fashion brand, review and future challenges
The impact of brand authenticity on brand trust and SME growth: A CEO perspective
Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods
Brand creation in international recurring sports events
Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market
The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing
Nonprofit brand image and typicality influences on charitable giving
Brand community participation in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedents
Conversations with(in) the collective unconscious by consumers, brands, and relevant others
A destination-branding model: An empirical analysis based on stakeholders
How to Align your Brand Stories with Your Products
Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty
What happens in acquisitions?: Evidence from brand ownership changes and advertising investment
Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao
How do brand communities generate brand relationships? Intermediate mechanisms
What factors influence buying center brand sensitivity?
The role of social interactions in building internal corporate brands: Implications for sustainability
Sustainability as corporate culture of a brand for superior performance
Effects of restaurant green practices on brand equity formation: Do green practices really matter?
The role of the brand as a person in business to business brands
Embedding knowledge and value of a brand into sustainability for differentiation
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
Brand Loyalty and Price Promotion Strategies: An Empirical Analysis
Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern
Sound symbolism effects across languages: Implications for global brand names
Advanced brand concept maps: A new approach for evaluating the favorability of brand association networks
Seeing the forest despite the trees: Brand effects on choice uncertainty
Consumer evaluation of copycat brands: The effect of imitation type
The performance of global brands in the 2008 financial crisis: A test of two brand value measures