Future of Retailer Profitability: An Organizing Framework
آشنایی با موضوع
برندینگ شامل مباحث و مفاهیم مختلفی چون جایگاه یابی و جایگاه سازی برند یا Brand Positioning، نامگذاری برند، انتخاب رنگ و طراحی شخصیت بصری برند( لوگو، آرم و…)، توسعه برند، ارزش برند و… می‌باشد.
به طور کلی برندینگ یا برندسازی، فرآیندی است که در طی آن به جایگاه احساسی و عاطفی یک محصول یا خدمت افزوده می‌گردد، بدین وسیله ارزش آن برای مشتریان و سایر ذی نفعان افزایش می‌یابد.
در تعریفی دیگر، برندسازی یا برندینگ حاصل پیام‌ها و گزارش‌های رسانه هاست. هر قدر تعداد این پیام‌ها بیشتر و محتوای آنها مطلوب تر باشد، نام تجاری قوی تر خواهد شد.
فرآیند ساخت، مقایسه، سنجش و مدیریت کیفیت برند را مدیریت برند می نامند.
در این صفحه، تعداد 362 مقاله انگلیسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع مدیریت برند و استراتژی برندینگ آرشیو شده است که شما می توانید مقالات مورد نظر خود را بر اساس سال انتشار، موضوع مقاله، وضعیت ترجمه و تعداد صفحات، انتخاب نموده و دانلود فرمایید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
Institutionalized place branding strategy, interfirm trust, and place branding performance: Evidence from China
Interaction between channel strategy and store brand decisions
Branding strategies for high-technology products: The effects of consumer and product innovativeness
Effects of pricing strategies and product quality on private label and national brand performance
Defensive strategy against a private label: Building brand premium for retailer cooperation
Determining effective urban design factors within the branding strategy due to brand city spaces and evaluating city spaces by comparing them to the presented factors. A case study of ChaharBagh Avn, Isfahan, Iran
Multi-manufacturer pricing and quality management strategies in the presence of brand differentiation and return policy
User-generated branding via social media: An examination of six running brands
National brand's local advertising and wholesale-price incentive under prior versus no prior information
Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries
Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury
Public recognition of traditional vegetables at the municipal level: Implications for transgenerational knowledge transmission
Branding co-creation with members of online brand communities
Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name
Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors
The Choice of Exclusive Dealing: Economic Rationales and Evidence from French Retail Chains
Understanding destination personality through visitors' experience: A cross-cultural perspective
Framing social media communication: Investigating the effects of brand post appeals on user interaction
Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector
Should purchasing activities be outsourced along with production?
From branded exports to traveler imports: Building destination image on the factory floor in South Korea
Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
A model of tourism destination brand equity: The case of wine tourism destinations in Spain
Profit from poetry: Bards, brands, and burnished bottom lines
Mixed assortments vs. store brand-only assortments: The impact of assortment composition and consumer characteristics on store loyalty
Whose fault is it? Effects of relational self-views and outcome counterfactuals on self-serving attribution biases following brand policy changes
Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement
Modelo de valor de marca para medios de prensa escritos en un contexto regional
Country-of-Origin Effects on Perceived Brand Positioning ☆
Consumer behavior in renewable electricity: Can branding in accordance with identity signaling increase demand for renewable electricity and strengthen supplier brands?
Slovak Consumer's Perception of the Product Policy Activities in the Process of Brand Value Building and Managing ☆
Entifying your brand among Twitter-using millennials
Examining the role of wine brand love on brand loyalty: A multi-country comparison ☆
Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit ☆
An Evaluation of Health Service Impacts Consequent to Switching from Brand to Generic Venlafaxine in New Zealand under Conditions of Price Neutrality ☆
Does the value manufacturers (brands) create translate into enhanced reputation? A multi-sector examination of the value–satisfaction–loyalty–reputation chain
Service inside: The impact of ingredient service branding on quality perceptions and behavioral intentions
Destruction or construction? A (counter) branding analysis of sport mega-events in Rio de Janeiro
‘China’s leading historical and cultural city’: Branding Dali City through public–private partnerships in Bai architecture revitalization
Brand Love – Moving Beyond Loyalty An Empirical Investigation of Perceived Brand Love of Indian Consumer ☆
Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions
Technical frames of affect: Design-work and brand-work in a shopping mall
Front of pack labels enhance attention to nutrition information in novel and commercial brands
Publicidad conjunta marca-causa: el papel de la implicación del individuo hacia la publicidad en la comprensión y evaluación del mensaje
Tourism brochures: Linking message strategies, tactics and brand destination attributes
Central Northeastern Thailand Tourism Branding, Supporting the ASEAN Economic Community ☆
The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior ☆
A hypothesis of the dimensional organization of the city construct. A starting point for city brand positioning
Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty
The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
The vampire effect: When do celebrity endorsers harm brand recall?
Influences of two modes of intergenerational communication on brand equity ☆
Renewing a historical legacy: Tourism, leisure shopping and urban branding in Paris
The role of brand exposure and experience on brand recall—Product durables vis-à-vis FMCG
Designing branded mobile apps: Fundamentals and recommendations
The development of a consumer value proposition of private label brands and the application thereof in a South African retail context
Linking brand commitment and brand citizenship behaviors of airline employees: “The role of trust”
Brand authenticity: An integrative framework and measurement scale
Improving “national brands”: Reputation for quality and export promotion strategies
An examination of Marriott's entry into the Chinese hospitality industry: A Brand Equity perspective
Consumer brand relationships research: A bibliometric citation meta-analysis ☆
The image of the creative city, eight years later: Turin, urban branding and the economic crisis taboo
Modeling consumer-based brand equity for multinational hotel brands – When hosts become guests
The Impact of the Financial Crisis on the Labour Protection of Chosen Employer Brands in the Construction Industry in Slovakia ☆
Motivational drivers that fuel employees to champion the hospitality brand
Brand experience anatomy in retailing: An interpretive structural modeling approach
Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry
Consumer confidence in credence attributes: The role of brand trust
A higher-order model of consumer brand engagement and its impact on loyalty intentions
Retail atmospherics: The impact of a brand dictated theme