Sponsorship effects on brand image: The role of exposure and activity involvement ☆
آشنایی با موضوع
برندینگ شامل مباحث و مفاهیم مختلفی چون جایگاه یابی و جایگاه سازی برند یا Brand Positioning، نامگذاری برند، انتخاب رنگ و طراحی شخصیت بصری برند( لوگو، آرم و…)، توسعه برند، ارزش برند و… می‌باشد.
به طور کلی برندینگ یا برندسازی، فرآیندی است که در طی آن به جایگاه احساسی و عاطفی یک محصول یا خدمت افزوده می‌گردد، بدین وسیله ارزش آن برای مشتریان و سایر ذی نفعان افزایش می‌یابد.
در تعریفی دیگر، برندسازی یا برندینگ حاصل پیام‌ها و گزارش‌های رسانه هاست. هر قدر تعداد این پیام‌ها بیشتر و محتوای آنها مطلوب تر باشد، نام تجاری قوی تر خواهد شد.
فرآیند ساخت، مقایسه، سنجش و مدیریت کیفیت برند را مدیریت برند می نامند.
در این صفحه، تعداد 362 مقاله انگلیسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع مدیریت برند و استراتژی برندینگ آرشیو شده است که شما می توانید مقالات مورد نظر خود را بر اساس سال انتشار، موضوع مقاله، وضعیت ترجمه و تعداد صفحات، انتخاب نموده و دانلود فرمایید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
Medical tourism in tango paradise: The internet branding of cosmetic surgery in Argentina
Is satisfaction the key? The role of citizen satisfaction, place attachment and place brand attitude on positive citizenship behavior
How to grow a brand: Retain or acquire customers? ☆
Exploring ethnic consumer response to crossover brand extensions
Modeling brand post popularity dynamics in online social networks
Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention: A study of Indian food retail brands
Understanding consumer's brand categorization across three countries: Application of fuzzy rule-based classification
When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands ☆
How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns
An examination of negative e-WOM adoption: Brand commitment as a moderator
The moderating role of brand diversification on the relationship between geographic diversification and firm performance in the US lodging industry
So many things to do! How multitasking affects memory and attitude for product and brand placements
Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants ☆
Role of community in user innovation generation and diffusion—Focusing on non-brand communities in the mountain climbing market
Exploring the link between human resource practices and turnover in multi-brand companies: The role of brand units’ images
Assessing destination brand equity: An integrated approach
The role of sponsorship fit for changing brand affect: A latent growth modeling approach
M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions
Influence of consumer attitude toward online brand community on revisit intention and brand trust
Brand communication through digital influencers: Leveraging blogger engagement
The emerging Shanghai city brand: A netnographic study of image perception among foreigners
How can Country-of-Origin image be leveraged to create global sporting goods brands?
Category characteristics' effects on brand extension attitudes: A research note
Consumer–brand relationship quality: When and how it helps brand extensions ☆
Destination brand experience and visitor behavior: Testing a scale in the tourism context
Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? ☆
The antecedents and consequence of consumer attitudes toward restaurant brands: A comparative study between casual and fine dining restaurants
Branding and agricultural value chains in developing countries: Insights from Bihar (India)
The brand management system and service firm competitiveness
Rebuilding community corporate brands: A total stakeholder involvement approach
Investigating the accuracy of self-reports of brand usage behavior
Attraction and superiority effects in the Chilean marketplace: Do they exist with real brands?
The consumer psychology of customer-brand relationships: Extending the AA Relationships model
Online information product design: The influence of product integration on brand extension
Developing and applying a place brand identity model: The case of Slovenia
The role of consumer–brand identification in building brand relationships
The effects of visual rejuvenation through brand logos
Evaluation of international brand alliances: Brand order and consumer ethnocentrism
Consumer engagement in a virtual brand community: An exploratory analysis
What happens in acquisitions?: Evidence from brand ownership changes and advertising investment
Explaining customers' switching patterns to brand delisting
Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty
Brands as intentional agents: Our response to commentaries
Multiple endorsers and multiple endorsements: The influence of message repetition, source congruence and involvement on brand attitudes
The process of global brand strategy development and regional implementation
Generating global brand equity through corporate social responsibility to key stakeholders
Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects
Price Awareness and Consumers’ Use of Deals in Brand Choice
Modeling Dependencies in Brand Choice Outcomes Across Complementary Categories
Store brand proneness: Effects of perceived risks, quality and familiarity
How brand awareness relates to market outcome, brand equity, and the marketing mix
Branding the brain: A critical review and outlook
Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism
Retail brand equity: Conceptualization and measurement
Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao
How do brand communities generate brand relationships? Intermediate mechanisms
The impact of brand authenticity on brand trust and SME growth: A CEO perspective
The role of social interactions in building internal corporate brands: Implications for sustainability
Sustainability as corporate culture of a brand for superior performance
Effects of restaurant green practices on brand equity formation: Do green practices really matter?
The role of the brand as a person in business to business brands
Embedding knowledge and value of a brand into sustainability for differentiation
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
Brand Loyalty and Price Promotion Strategies: An Empirical Analysis
Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern
Sound symbolism effects across languages: Implications for global brand names
Advanced brand concept maps: A new approach for evaluating the favorability of brand association networks
Consumers' use of brands to reflect their actual and ideal selves on Facebook