رضایت کلید؟ نقش رضایت شهروندان، دلبستگی مکان و نگرش برند محلی نسبت بر رفتار مثبت شهروندی

Our empirical study (N = 765) shows that the satisfaction of citizens (using the Citizen Satisfaction Index (CSI) measurement) should be implemented in urban research, since this factor shows a high-explained variance for place attachment, place brand attitude and positive citizenship behavior. Additionally, this study raises the question of whether the commonly suggested antecedents of place attachment (i.e., place of birth and length of residence) are enough to explain when people create a strong bond with a place of living – or if citizen satisfaction can provide a better explanation.