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یکی از مشهورترین و مهمترین مفاهیم بازاریابی که امروزه محققان و صاحب نظران بازاریابی به طور گسترده دربارة آن بحث می کنند ارزش ویژه برند است. از دلایل مهم این شهرت نقش راهبردی و مهم ارزش ویژة برند در اتخاذ تصمیمات مدیریتی و ایجاد مزیت رقابتی برای سازمانها و مشتریان آن است. ارزش ویژه برند باعث افزایش کارایی برنامه های بازاریابی و وفاداری مشتریان به برند می شود، هزینه فعالیت های ترفیعی را کاهش می دهد و از طریق گسترش برند، سکویی برای رشد و توسعۀ آن ایجاد می کند. بنابراین ارزش ویژه برند باعث سودآوری برند می شود و برای سازمان جریان نقدی ایجاد می کند. برند قوی می تواند باارزشترین دارایی مؤسسۀ تجاری محسوب شود؛ زیرا باعث می شود سازمان بتواند حاشیۀ سود بیشتر، کانالهای همکاری بهتر و همچنین مزایای دیگر را به دست آورد.
در این صفحه، تعداد 154 مقاله انگلیسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع ارزش ویژه برند آرشیو شده است که شما می توانید مقالات مورد نظر خود را بر اساس سال انتشار، موضوع مقاله، وضعیت ترجمه و تعداد صفحات، انتخاب نموده و دانلود فرمایید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
What matters to store Brand Equity? An approach to Spanish large retailing in a downturn context
Innovative brand experience's influence on brand equity and brand satisfaction ☆
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
The influence of destination competitiveness on customer-based brand equity
Establishing brand equity among business-to-business referral sources in the emerging markets: The case of specialty medical practice ☆
Modeling consumer-based brand equity for multinational hotel brands – When hosts become guests
Assessing managerial methods for evaluating place brand equity: A qualitative investigation
An examination of Marriott's entry into the Chinese hospitality industry: A Brand Equity perspective
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Influences of two modes of intergenerational communication on brand equity ☆
Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants
Investigating the dual-route effects of corporate branding on brand equity
Structural Analysis of Port Brand Equity Using Structural Equation Modeling1
Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry
Assessing destination brand equity: An integrated approach
Assessing equivalence of hotel brand equity measures in cross-cultural contexts ☆
Trust–commitment as a mediator of the celebrity endorser–brand equity relationship in a service context
Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based
The roles of brand equity and branding strategy: A study of restaurant food crises
The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity
The importance of retail brand equity and store accessibility for store loyalty in local competition
Retail brand extensions: Unpacking the link between brand extension attitude and change in parent brand equity
Enduring travel involvement, destination brand equity, and travelers’ visit intentions: A structural model analysis
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Understanding the impact of culinary brand equity and destination familiarity on travel intentions
Retail brand equity: Conceptualization and measurement
How brand awareness relates to market outcome, brand equity, and the marketing mix
Generating global brand equity through corporate social responsibility to key stakeholders
Product attributes and brand equity in the mobile domain: The mediating role of customer experience
Harnessing social media platforms to measure customer-based hotel brand equity
Effects of restaurant green practices on brand equity formation: Do green practices really matter?
Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective
Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality
The impact of brand personality and sales promotions on brand equity
Brand equity dilution through negative online word-of-mouth communication
It affects, it affects not: A quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Country-of-origin effects and antecedents of industrial brand equity ☆
Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport
Brand equity, brand loyalty and consumer satisfaction
The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets
A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector
Components of art exhibition brand equity for internal and external visitors
Brand Equity Management in a Multichannel, Multimedia Retail Environment
The effects of fishery harbor-based brands on the brand equity of shore fish: An empirical study of branded mackerel in Japan
Managing industrial brand equity: Developing tangible benefits for intangible assets
Life after death? Analyzing post-defection consumer brand equity
How co-branding versus brand extensions drive consumers' evaluations of new products: A brand equity approach
Brand equity of defectors and never boughts in a business financial market
How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’ in a business-to-business setting
Leveraging brand equity in business-to-business mergers and acquisitions
A model of customer-based brand equity and its application to multiple destinations
The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis ☆
Measuring Customer Based Brand Equity using Hierarchical Bayes Methodology
Relational Resources in Interorganizational Exchange: The Effects of Trade Equity and Brand Equity
Strategies to offset performance failures: The role of brand equity
Airline brand equity, brand preference, and purchase intentions—The moderating effects of switching costs
Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand Choices
Brand equity in the European fruit and vegetable sector: A transaction cost approach
Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance?
Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals
The impact of brand equity and the hedonic level of products on consumer stock-out reactions
The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants ☆