کلام دهان بر تصویب بانکداری تلفن همراه در ایران تأثیر می گذارد

There are a number of factors efficiently on the adoption of mobile banking. Many researchers worked on the relationship between these parameters and their effect on each them. However, none have paid attention to the word of mouth impact of the adoption of mobile banking. In this study, for the first time, the word of mouth factor impact on the adoption of mobile banking in Iran is considered as the main contribution of the paper.