دانلود مقاله ISI انگلیسی شماره 80653
ترجمه فارسی عنوان مقاله

CSR و عملکرد مالی: نقش آگاهی CSR در صنعت رستوران

عنوان انگلیسی
CSR and financial performance: The role of CSR awareness in the restaurant industry
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
80653 2016 10 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : International Journal of Hospitality Management, Volume 57, August 2016, Pages 30–39

ترجمه کلمات کلیدی
مسئولیت اجتماعی شرکت (CSR)؛ آگاهی CSR؛ مدیریت ذینفعان؛ عملکرد مالی؛ عملکرد اجتماعی
کلمات کلیدی انگلیسی
Corporate Social Responsibility (CSR); CSR awareness; Stakeholder management; Financial performance; Social performance
پیش نمایش مقاله
پیش نمایش مقاله  CSR و عملکرد مالی: نقش آگاهی CSR در صنعت رستوران

چکیده انگلیسی

Initiatives for corporate social responsibility (CSR) often have served business as a source of competitive advantage. However, despite firms’ attempts to capitalize on their CSR efforts, stakeholders’ low awareness of these initiatives makes it difficult to realize the full value of the strategic CSR. In this study, we propose and test in the context of the restaurant industry whether CSR awareness, measured by CSR media coverage, moderates the relationship between the social and financial performance. Our results support the notion that stakeholders’ CSR awareness affects the manner in which CSR initiatives can result in financial gain. Our research has implications both for firms’ investment policies in social initiatives and for highlighting the importance of communicating CSR initiatives to relevant stakeholders.