دانلود مقاله ISI انگلیسی شماره 80672
ترجمه فارسی عنوان مقاله

افزایش عملکرد مالی با رسانه های اجتماعی و دیدگاه مدیریت برداشت

عنوان انگلیسی
Enhancing financial performance with social media: An impression management perspective
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
80672 2013 8 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Decision Support Systems, Volume 55, Issue 4, November 2013, Pages 911–918

ترجمه کلمات کلیدی
مدیریت برداشت - استراتژی قاطعانه / مستقیم قاطعانه؛ رسانه های اجتماعی؛ عملکرد مالی
کلمات کلیدی انگلیسی
Impression management; Direct-assertive/assertive strategy; Social media; Financial performance
پیش نمایش مقاله
پیش نمایش مقاله  افزایش عملکرد مالی با رسانه های اجتماعی و دیدگاه مدیریت برداشت

چکیده انگلیسی

The growing plethoras of social media outlets have sparked both opportunity and concern in how organizations manage their corporate image. While previous research has examined the various problems associated with negative, word-of-mouth transference of information occurring simultaneously throughout many networks in social media, this paper seeks to address social media usage in impression management (IM). Specifically, we seek to answer two questions: Do IM direct-assertive strategies in social media impact a firm's financial performance? And which social media strategies impact a firm's financial performance? To analyze these questions in depth, we use text mining to collect and analyze text from a variety of social network platforms, including blogs, forums, and corporate websites, to assess how such IM strategies impact financial performance. Our results provide text mining validation that social media have a positive impact on IM. We also provide further understanding of how social media strengthens organizations' communication with various internal and external stakeholders. Lastly, we provide future research ideas concerning social media's usage in IM.