دانلود مقاله ISI انگلیسی شماره 80728
ترجمه فارسی عنوان مقاله

تنوع سازی بازار و عملکرد مالی و ثبات: مطالعه شرکت های هتل

عنوان انگلیسی
Market diversification and financial performance and stability: A study of hotel companies
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
80728 2007 14 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : International Journal of Hospitality Management, Volume 26, Issue 2, June 2007, Pages 362–375

ترجمه کلمات کلیدی
تنوع بخشی بازار؛ عملکرد مالی؛ ثبات؛ ریسک تنظیم عملکرد؛ مدیریت استراتژیک
کلمات کلیدی انگلیسی
Market diversification; Financial performance; Stability; Risk-adjusted performance; Strategic management
پیش نمایش مقاله
پیش نمایش مقاله  تنوع سازی بازار و عملکرد مالی و ثبات: مطالعه شرکت های هتل

چکیده انگلیسی

The primary objective of this study was to investigate the effect of a diversification strategy by hotel companies on corporate financial performance and stability. Using 36 publicly traded hotel companies, this study analyzed the differences in financial performance and stability between market-diversified and undiversified hotel companies. Accounting measures, market measure, and risk-adjusted performance measure were employed to gauge financial performance. The results of this study indicated that diversification strategy does not provide profit growth, but diversification partly improves the stability of performance. This study supported the nature of the trade-off between financial performance and stability in the company diversification, and also implied that the market diversification strategy by hotel companies does not function as a means to improve financial performance.