هماهنگی و به اشتراک گذاری مزایای در یک کانال توزیع سه ایلون با محصول رو به وخامت است

This paper proposes two hybrid contract-bargaining processes- backward and forward, aiming at channel coordination and benefit sharing in a manufacturer-multiple distributers-multiple retailers supply chain that deals with a deteriorating product. The hybrid contract consists of quantity discount that the manufacturer provides to distributers and compensation on deterioration cost, which distributers provide to retailers. Although both processes coordinate the channel and distribute benefits, distributers prefer backward contract-bargaining but retailers and manufacturer prefer the other. Moreover, without receiving quantity discounts, distributers can coordinate the channel by providing compensations on deterioration costs, which may be larger than deterioration costs. A numerical example explains the model.