پیش بینی تقاضای فردی مشتری؟ از یک مجموعه داده بزرگ و پر سر و صدا

When dealing with large datasets, market segmentation is frequently employed in business forecasting; many customers are grouped based on some measure of similarity. Segment-level forecasting is then employed to represent the population within each segment. Challenges with successfully applying market segmentation include how to create segments when descriptive customer information is lacking and how to apply the segment-level demand forecasts to individual customers. This research proposes a method to create customer segments based on noisy historical transaction data, create segment-level forecasts, and then apply the forecasts to individual customers. The proposed method utilizes existing data mining and forecasting tools, but applies them in a unique combination that results in a higher level of customer-level forecast accuracy than other traditional methods. The proposed forecasting method has significant management applications in any domain where forecasts are needed for a large population of customers and the only available data is delivery data.