موارد تجارت مجازی در بازی های اجتماعی آنلاین

In addition, we compare different revenue management strategies to provide operational and marketing policy recommendations. We find that the instantaneous reward model could dominate the basic stage-wise reward model when the social interactions are strong and asymmetric. Furthermore, transaction taxes are double-edged swords because the gain from revenue sharing could disincentivize the game players' contributions. Our results serve as guidelines for the joint design of virtual item market and social network structures in online games.