دارایی واقعی بر اساس روش ارزیابی جامع خاکستری

With China's rapid economic development, real estate market is changing from seller market to buyer market; residential development projects are also facing increasing challenges. To make real estate development companies healthy and sustainable in this economic environment and not waste of resources; companies must understand the customer’ needs. This paper uses gray comprehensive evaluation to find the most popular residential customers of its analysis from the perspective of the customer. The purpose of the paper is make developers give full consideration to the needs of customers to enhancing their own competitiveness.

Property is a special commodity, and its useful life for a long time, high prices, not moving, and it is also the posterior of a feature, consumers can not completely feel before buying real estate in the quality and function, and because of its prices are high, most consumers can only purchase a lifetime, not a replacement, and can easily return to [1]. The frequency of buying a house far less than other commodities, in view of the difference with other products, customers in all aspects of buying factors to consider when, after careful consideration before making a decision. Real estate development companies only deal with these issues in order to make their products by consumers. Want to own real estate development enterprises to develop residential projects welcomed by consumers; we must understand the needs of customers. From the customer point of view, the factors affecting customer purchase analysis. Taking into account the factors that influence customers to buy a house more, and not all of the information is clear, so we can choose the most popular residential projects to be evaluated as a gray object.

In order to ensure sustainable development of enterprises, we must pay attention to the needs of customers in the transportation of real estate while maintaining the quality and price. The real estate is developed by the customer satisfaction which will not be a waste of resources and will ensure the company’s good earnings. At present, China has been completely market-oriented housing and real estate industry has become a pillar industry of national economy. With the rapid development of residential development and the rapid expansion of the housing market, housing consumption is also increasingly rational and market competition is extremely fierce, too. In this case, the real estate development enterprises should be paying more attention to the various indicators in the text of customer purchase, strengthen its development and construction capabilities. The real estate development enterprises provide customers with satisfactory products and services while enhancing their own competitiveness.