In this study, we empirically investigate the relevance of relative valuation models in the Japanese
stock market. Using variousmultiples such as price earnings ratio (PER), price book value ratio (PBR),
price sales ratio (PSR), and price cash flow ratio (PCR), we study which valuation model is the best in
forecasting stock prices, and in identifying portfolios which generate higher returns. We find that in
terms of prediction accuracy,PBRis the best, while in portfolio selection results vary across the industry.
In Japan, as in other advanced countries, fundamentals of corporate performance play a
key role in the valuation of firms by the markets. Although the popular press has often
discounted the role of fundamentals in the Japanese equity market, recent academic
research demonstrates that the Japanese stock prices do react to fundamental news. These
findings are consistent with the view that the globalization of Japanese financial markets
has made them more efficient.1
Three different approaches to firm valuation are usually mentioned in the literature.
They are discounted cash flow (DCF) method, relative valuation method (multiple
method), and contingent claims valuation method. DCF relates the value of the asset to
the present value of the expected future cash flow on that asset, and is widely used in the United States. The relative valuation model estimates the value of the asset by looking at
the pricing of ‘comparable’ assets relative to variables like earnings, cash flow, book value
or sales. The relative valuation model is easy to apply, and for that reason in Japan analysts
prefer relative valuation to DCF. In the early 1990s when the Japanese stock market was at
the initial stage of globalization, the accuracy of relative valuation was good enough to be
accepted by market analysts. Recently, however, with increased competition in global
markets, the relative valuation model is believed to be far less accurate than in early 1990s.2
In relative valuation, the value of an asset is compared to the value assessed by the
market for comparable assets. To implement relative valuation, first we need to identify
comparable assets and obtain market values for them. The next step is to convert these
market values into the standardized values because absolute prices cannot be compared.
This process of standardization results in price multiples. Lastly, we compare the
standardized values or multiples for the asset that we are interested in to the standardized
values for comparable assets, after controlling any differences between firms that may
affect the multiples, and we conclude whether the asset is fairly valued.
The purpose of this paper is to test how effective the relative valuation model is in
identifying undervalued or overvalued stocks in the Japanese stock market. To address the
issue of predicting accuracy, we empirically analyze and compare the forecast errors
calculated by various multiples.3 By comparing the forecast errors calculated by various
multiples, we can tell which multiple is the best predictor of the stock price. Since we
believe that the results will be quite different across the industry we compare the forecast
errors within the same industry. Furthermore, we investigate which relative valuation
method is the best in generating higher returns in the Japanese stock market. We will
formulate two portfolios, one undervalued and the other overvalued, and will apply a zeronet
investment strategy. By comparing zero-net portfolios’ returns, we can find out which
multiple is related with the best investment strategy.
The remainder of the paper is organized as follows. In Section 2, we describe the sample
companies and data. In Section 3, we investigate which multiple is the best predictor and
gives rise to the best investment strategy. Section 4 concludes this paper.
We test whether the relative valuation model is effective in identifying undervalued
and overvalued stocks in the Japanese equity market. To address the issue of predicting
accuracies, we empirically analyze and compare the forecast errors based on various
multiples. Based on our expectations that results would be different across the industry,
we compare the forecast errors within the same industry. By comparing the forecast
errors generated by various multiples, we find that PBR gives rise to least prediction
errors.
Next, we investigate which relative valuation method is the best in generating higher
returns in the Japanese stock market.We form two portfolios, undervalued and overvalued,
and opt for a zero-net investment strategy. By comparing zero-net portfolios’ returns, we
find that PSR is related to the best investment strategy in the whole period, but PER is a
reasonably good multiple in the bear market period.