دانلود مقاله ISI انگلیسی شماره 11528
ترجمه فارسی عنوان مقاله

دهکده جهانی در مقابل شهر کوچک: شبکه های تفاهم در پایه هرم

عنوان انگلیسی
Global village vs. small town: Understanding networks at the Base of the Pyramid
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
11528 2010 14 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : International Business Review, Volume 19, Issue 2, April 2010, Pages 126–139

ترجمه کلمات کلیدی
پایه هرم / پایین هرم - شرکت های چند ملیتی - شبکه ها - غیر بازار - / -
کلمات کلیدی انگلیسی
Base of the Pyramid/Bottom of the Pyramid, Multinational enterprises, Networks, Non-market,
پیش نمایش مقاله
پیش نمایش مقاله  دهکده جهانی در مقابل شهر کوچک: شبکه های تفاهم در پایه هرم

چکیده انگلیسی

We compare and contrast business networks at the Base of the Pyramid (BOP) and at the Top of the Pyramid (TOP), and analyze their implications for multinational enterprises (MNEs). We first identify the specificities of BOP environments in terms of competitive environment and institutions. Building on this analysis, we develop a series of propositions regarding the impact of these specificities on the structural characteristics of BOP networks, their boundaries, the characteristics of their ties, the diversity of their partners, and their evolution over time, as compared to TOP networks. Our analysis suggests that major differences exist between both types of networks along all dimensions and that these differences have important implications for MNEs active in BOP environments.