فرایند فرمولبندی استراتژی برای توسعه پایدار محیطی: مدل پایه

Although there are substantial benefits by using an adequate strategy in order to reach competitive advantage, little attention has been given to the strategy formulation process for environmental sustainability. The aim of this research is to propose a basic model to formulate strategy for companies that compete pursuing the sustainable environmental development. Based on a literature research of 231 papers, 14 papers were selected and analyzed in detail using content analysis. These papers were categorized into 10 strategy perspectives and compared to the criteria of the Fields and Weapons of the Competition model. From this comparison, a basic process of strategy formulation was devised. The originality and practical implications of this research is to present a basic, adaptable model that can guide entrepreneur, executives and leaders in the process of strategy formulation for sustainable environmental development, especially in times when companies become surrounded by so many environmental sustainable initiatives that confuse rather than guide.