امکان سنجی و قابلیت اطمینان یک ابزار موبایل برای ارزیابی قرار گرفتن در معرض بازاریابی محصولات توتون و پیام ها با استفاده از ارزیابی لحظه ای اکولوژیکی

These findings suggest that EMA is a feasible and reliable method for measuring tobacco message exposure, especially given the prevalence of messages encountered online and on social media. Recall measures are limited in their ability to accurately represent marketing exposure, but might be improved by a period of priming or clearer response categories.