اتصال به مصرف کننده در یک مجتمع، فناوری فعال و جهان محور همراه با محصولات هوشمند

We introduce the POP-framework, discuss how People, Objects and the Physical world inter-connect with each other and how it results in an increasing amount of connected data, and briefly summarize existing knowledge on these inter-connections. We also provide an agenda for future research focused on examining potential impact of IoT and smart products on consumer behavior and firm strategies.