سفارشی سازی کاربر و وفاداری مشتری: نظرسنجی

To respond to the corresponding research questions, a questionnaire was developed and distributed online via email and popular social media platforms. Subject to the questionnaire were smartphones as everyday objects. The participants answered to question items regarding their customization habits of software as well as hardware components, their usual repurchase frequency of smartphones and preferred product/brand. The data was analyzed for statistical relations between customization and repurchase behavior; implications for product life-cycles and potentials for producing companies were discussed.