توسعه مدل های مشترک برای کانال، فروشگاه، و انتخاب حالت سفر: خرید مواد غذایی در لندن

The analysis focuses on grocery shopping and uses consumer data collected from two selected boroughs in London; results from multinomial logit and nested logit estimations are reported. The extension presented here provides the tools to quantify the effects of increased online shopping on traditional store formats and travel patterns. Our results showed virtual alternatives currently offer an attractive substitute among early adopters for large basket shopping mostly for high income groups. This might suggest a significant reduction in shopping trips to hypermarkets often associated with large basket shopping potentially leading to store closures. Online deliveries mostly draw from driving trips and less so from walking and public transport trips. The present study also confirmed previous findings related to smaller stores and longer travel distances being associated with declining utilities, agglomeration and competition significantly influencing store choice.