تجارت الکترونیک بنگاه به بنگاه: مدل ها و تصمیم گیری های مدیریتی

T he adage “The Internet changes everything,” which along with many other apocalyptic quips was made popular by Oracle Corporation, warns that the rules of business are being transformed. The latest headlines indicate business-to-consumer (B2C) electronic commerce success will pale in comparison to the financial wonders of business-to-business (B2B) e-commerce. The formation of several new B2B e-businesses and Web sites provides anecdotal evidence that companies across many industries are seeking to negotiate lower prices, broaden their supplier bases, and streamline procurement processes using e-commerce. It stands to reason that B2B e-commerce is changing the way companies purchase from and sell to each other. The losers will be those cornpanies that do not adapt to emerging technology and fail to adopt e-commerce strategies. Although current research does not yield specific, substantial data on e-commerce’s influence on buying and selling processes, it does provide a better understanding of the new processes and opportunities inherent in B2B e-commerce. Through this understanding, one can better observe the ecommerce game and prepare to measure and manage effects.