دانلود مقاله ISI انگلیسی شماره 2467
ترجمه فارسی عنوان مقاله

تئوری رفتار برنامه ریزی (TPB) و رضایت مشتری در ادامه استفاده از خدمات الکترونیکی : مدل یکپارچه

عنوان انگلیسی
Theory of planning behavior (TPB) and customer satisfaction in the continued use of e-service: An integrated model
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
2467 2007 19 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Computers in Human Behavior, Volume 23, Issue 6, November 2007, Pages 2804–2822

ترجمه کلمات کلیدی
تجزیه و تحلیل عاملی تأییدی - مدل تایید انتظاری - مدل غیرتاییدی انتظاری - مدل پذیرش تکنولوژی - تئوری رفتار برنامه ریزی - مدل معادله ساختاری
کلمات کلیدی انگلیسی
Confirmatory factor analysis,Expectation confirmation model,Expectation disconfirmation model, Technology acceptance model,Theory of planning behavior,Structured equation model,
پیش نمایش مقاله
پیش نمایش مقاله  تئوری رفتار برنامه ریزی (TPB) و رضایت مشتری در ادامه استفاده از خدمات الکترونیکی : مدل یکپارچه

چکیده انگلیسی

This study has devoted much effort to developing an integrated model designed to predict and explain an individual’s continued use of online services based on the concepts of the expectation disconfirmation model and the theory of planned behavior. Empirical data was collected from a field survey of Cyber University System (CUS) users to verify the fit of the hypothetical model. The measurement model indicates the theoretical constructs have adequate reliability and validity while the structured equation model is illustrated as having a high model fit for empirical data. Study’s findings show that a customer’s behavioral intention towards e-service continuance is mainly determined by customer satisfaction and additionally affected by perceived usefulness and subjective norm. Generally speaking, the integrated model can fully reflect the spirit of the expectation disconfirmation model and take advantage of planned behavior theory. After consideration of the impact of systemic features, personal characteristics, and social influence on customer behavior, the integrated model had a better explanatory advantage than other EDM-based models proposed in prior research.