اثر متقابل بررسی های آنلاین بر روی عوامل تعیین کننده عملکرد هتل سوئیس: تجزیه و تحلیل شبکه های عصبی

The empirical findings reveal four hidden nodes that have a significant impact on RevPar. Three of these have negative impacts: room quality, positive regional review, hotel regional reputation, and regional room star rating has a positive impact. Further, the findings imply that there may be boundaries to reputational benefits for Swiss hotels.