نقش اطلاعات در تصمیم گیری های استراتژیک

We found that executives that follow a rational approach collect and use ample information in a structured decision-making process passing through a number of distinct phases in time. In this process, information plays a crucial role in reducing uncertainty. Over all discussions held, the aspect of the quality of the information used by the board was stressed. We could only obtain circumstantial evidence of changes in the decision making process caused by developments in new information acquisition and analysis methods such as use of the Internet becoming common practice. But we can affirm that with more relevant information available, discussions in the boardroom on issues affecting the choices and alternatives can now be better controlled and rational decision-making is thus facilitated.