دانلود مقاله ISI انگلیسی شماره 79935
ترجمه فارسی عنوان مقاله

تنظیمات مد، عادات و تغییر: شبیه سازی عوامل روانی موثر بر نوسانات بازار

عنوان انگلیسی
Fashions, habits and changing preferences: Simulation of psychological factors affecting market dynamics
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
79935 2001 28 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of Economic Psychology, Volume 22, Issue 6, December 2001, Pages 745–772

ترجمه کلمات کلیدی
شبکه های اجتماعی؛ تنظیمات تغییر ؛ رفتار مصرف کننده؛ قفل شدگی
کلمات کلیدی انگلیسی
3000; 3920D11; E37; M31Social networks; Changing preferences; Consumer behaviour; Lock-in
پیش نمایش مقاله
پیش نمایش مقاله  تنظیمات مد، عادات و تغییر: شبیه سازی عوامل روانی موثر بر نوسانات بازار

Markets can show different types of dynamics, from quiet markets dominated by one or few products, to markets with constant penetration of new and reintroduced products. This paper explores the dynamics of markets from a psychological perspective using a multi-agent simulation model. The behavioural rules of the artificial consumers, the consumats, are based on a conceptual meta-theory from psychology. The artificial consumers have to choose each period between similar products. Products remain in the market as long as they maintain a minimum level of market share, else they will be replaced by a new product. Assuming a population of consumats with different preferences, and social networks, the model simulates adoption of new products for alternative assumptions on behavioural rules. Furthermore, the consequences of changing preferences and the size of social networks are explored. Results show that the behavioural rules that dominate the artificial consumer's decision making determine the resulting market dynamics, such as fashions, lock-in and unstable renewal. Results also show the importance of psychological variables like social networks, preferences and the need for identity to explain the dynamics of markets.