کانه کیفی در مقابل رویکردهای کمی: یک چارچوب ارزیابی برای تجزیه و تحلیل ویژگی های محصولات

The present study describes strengths and weaknesses of qualitative and quantitative Kano approaches (such as Fuzzy, Continuous Fuzzy, Analytical Kano models) and proposes an assessment framework that identifies the relationships between approaches and classification requirements in order to help to select the most suitable methodology for analysing the most successful product and service quality attributes affecting the customer satisfaction.