نظم استراتژیک ارائه ویژگی های محصول در بازار بیمه غیر زندگی بسیار اهمیت دارد؟

Although the order of attribute presentation has previously been analyzed, this is the first study to examine this issue in non-life insurance products, providing useful information to insurance salespeople and marketing managers for a better understanding of insurance customers’ buying decision process.