دانلود مقاله ISI انگلیسی شماره 14193
ترجمه فارسی عنوان مقاله

کسی که اول آمده، اول خدمت کرده است : چگونه اقدامات بازاری و غیر بازاری سهم بازار پیشگام را تحت تاثیر قرار می دهد

عنوان انگلیسی
First come, first served: How market and non-market actions influence pioneer market share
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
14193 2009 7 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of Business Research, Volume 62, Issue 11, November 2009, Pages 1139–1145

ترجمه کلمات کلیدی
مزیت پیشگام - اقدامات بازار - نوآوری - اقدامات غیر بازار - اقدامات حقوقی - صنایع خدماتی - صنعت مخابرات -
کلمات کلیدی انگلیسی
Pioneer advantage,Market actions,Innovation,Non-market actions,Legal actions, Service industries,Telecommunications industry
پیش نمایش مقاله
پیش نمایش مقاله  کسی که اول آمده، اول خدمت کرده است : چگونه اقدامات بازاری و غیر بازاری سهم بازار پیشگام را تحت تاثیر قرار می دهد

This study examines the relationship between the erosion of first-mover advantages and the competitive behavior of pioneer and follower firms in a service industry—in this case, the European mobile telecommunications industry. The research analyzes the role of market actions related to innovation, pricing and promotion, and non-market actions related to judicial issues. The study finds that first movers enjoy a sustainable market share advantage in this service industry, but that this advantage depends on the type of actions taken by pioneers and followers. Specifically, followers that take more market actions than the pioneer are not able to erode the first-mover's advantage. However, followers taking more non-market actions – such as litigation and complaints – are successful at taking market share from the pioneer.