مطالعه تجربی روی ارتباط بین روش مدیریت دانش و استراتژی توسعه محصول جدید در عملکرد محصول در صنایع تایوان

Due to the advances in science and technology and the rapid changes in the market, a product’s life cycle has become much shorter than before. Enterprises must constantly innovate and conduct research on new products, choose appropriate products with new technology, cope with customer demands and the threat from new competitors. A new product development (NPD) strategy is an important activity that helps enterprises to survive and make continuous improvements. This study will conduct a performance analysis for Taiwanese high technology companies implementing knowledge management (KM) and new product development strategy. The following results were obtained: (1) There is a positive effect on new product development performance for those companies that strongly implement knowledge management method; (2) Different new product development strategies taken by companies lead to variations in performance; (3) The innovation is more effective than a copying strategy. High technology companies that use an effective knowledge management method to establish NPD strategies will have success.

Due to the advances in science and technology and the rapid changes in the market, a product’s life cycle (PLC) has become much shorter than before. Enterprises must constantly innovate and conduct research on new products, choose appropriate products with new technology, cope with customer demands and the threat from new competitors. A new product development (NPD) strategy is an important activity that helps enterprises to survive and make continuous improvements. Most enterprises have now placed great emphasis on shortening the time for a new product coming into the market. Firms have adopted knowledge management (KM) method and new product development strategy. However, few enterprises have introduced the knowledge management concept into new product development decisions during the stage of a new product development. This study will conduct research on the correlation between the knowledge management method and new product development strategy performance. The objectives of this paper are (1) to discuss the correlation between the knowledge management method and new product development performance; (2) and the correlation between the new product development strategy and new product development performance.

A statistical analytical model for assessing the correlation between the knowledge management method and new product development strategy on new product development performance with four knowledge management method aspects and three new product development strategy aspects was developed on the basis of various hypothesis. Taiwan high-tech industries were selected for a questionnaire survey and evaluation in this study. The results of an illustrative statistical study indicated that the knowledge management method and new product development strategy exhibited a positive effect on new product development performance. Alternatively, “the stronger the knowledge management method, the more complete the new product development strategy, the better the new product development performance” was proven significantly. The data in Table 2, Table 3, Table 4 and Table 5 show that the knowledge management method and new product development strategy display a positive role on new product development performance. Therefore, to survive, enterprises must emphasize internal knowledge management methods and new product development strategy. Note that enterprises must fully understand the market conditions and carefully evaluate the new product development strategy and plan to obtain higher new product development performance. This research targeted only high-tech industries. It is our suggestion that other industries be analyzed in the future. The correlation among different industries adopting knowledge management methods and new product development strategy on new product development performance should be examined. This research studied the relations among knowledge, strategy and performance. The environment characteristics may be involved in the future to obtain more complete research results.