استفاده از برنامه های کاربردی رسانه های اجتماعی برای حمایت از فرایندهای توسعه محصول جدید در شرکت های چند ملیتی

Drawing from the literature and our empirical analysis, we ascertain that the use of social media platforms as a source for providing information for new product projects does not constitute a formal part of MNCs' new product development processes. MNCs rely on their own trusted and dedicated research and development (R & D) institutes instead to support new product projects. The study concludes with practical guidelines for NPD managers.