عواملی که پشت سر گذاشتن نوآوری های تجاری پایدار است: مورد یک شرکت فرش تولید جهانی

The paper presents an account of sustainability-oriented innovation at Interface, a global manufacturing company with radical sustainability goals. It expounds the contexts in which these innovations arose, focusing in particular on Net-Works, a radical, socially-minded fishing-net recycling programme. It was found that several unique factors contributed to success: adopting an existing route to market, partnering with an NGO, and learning from mistakes in a “safe failure space”.