بازاریابی رابطه ای برای بازاریابی مبتنی بر محصول؛ روند کسب و کار ساخت و ساز مسکونی

When it comes to increasing sales for the business, it's all about building relationships between the company or brand and the customers. The construction companies of the future will successfully marry their online and offline marketing programs to establish a perfect brand for the housing schemes. It is being speculated that Residential construction business firms are likely to have used relationship marketing strategies and other similar traditional methods of marketing with very little focus on House as a product but, service. These are some of the findings that come through the study of current trends in housing construction markets. This paper attempts to review the shift in the trend of marketing strategies of residential construction business based on review of primary data from Nasik region.

There are several factors that must be given important consideration in the selection of a home, It is believed that a knowledge of these factors is important, not only to the prospective homeowner, but to the practicing broker who desires to make the sale. By stressing these things in presenting a property, the broker can show his prospect that the home being shown him is fitted to his needs. With the growth of a city or even a fairly small town, there are created neighbourhoods or districts. This neighbourhoods result from economic pressures; and these pressures cause neighbourhoods to be in a constant state of flux. As a result of neighbourhood to be in a constantan state of flux., As a result of neighbourhood changes, more often than not from as economic obsolescence. Economic obsolescence is defined as the impairment of desirability or usefulness of property brought about by economic and environmental changes of a neighbourhood (Vollucci & Vollucci, 2005). In all probability houses decline in a value more from economic obsolescence than from any other cause. It becomes obvious then, that one of the prime considerations in the selection of a home is the trend of the neighbourhood.Basically, there are four ways to start on the road to home ownership. Buy a lot and build a home. This method involves the purchase of a lot and the building of his home by the individual. With the rising cost of homes in recent years, this method has become more and more popular even with people who know little about home construction. If this method is decided upon, care must be taken not to incorporate any objectionable features in the building that might injure the resale value.

Relationship-building strategies: The time tested strategies for the relation marketing should be practically implemented by the components of Housing construction business like Communicate Frequently with existing clients there references, Associates and related contacts in housing sector who come in to the category of influencers in house buying decisions, Offer Customer Rewards like complimentary Interior utilities, gift or travel vouchers etc.Hold Special Events, Build Two-way Communication-When it comes to customer relations, "listening" can be every bit as important as "telling." Use every tool and opportunity to create interaction, including asking for feedback through Web site and e-newsletters, sending customer surveys (online or off-line) and providing online message boards or blogs. Customers who know they're "heard" instantly feel a rapport and relationship with builders firm. Enhance Your Customer Service- The method for resolving customer problems quickly and effectively.One of the best ways to add value and stand out from the competition is to have superior customer service. Customers often make choices between parity products and services based on the perceived "customer experience." This is what they can expect to receive in the way of support post selling services like maintenance, repairs, resale etc. this help to build repeat business, create positive word-of-mouth and increase sales from new customers to their relatives or known persons as a result. Match Perception with Reality- Suspend Criticism from client’s point of view he expresses his dream home ideas. All ideas, no matter how crazy they may seem, should be encouraged and recorded without comment or criticism from the group. The general goal of brainstorming is to collect as many ideas as possible,making quantity much more important than quality at this initial stage. Postpone Evaluation-Brainstorming sessions are not the time or place to evaluate the merits of the ideas suggested. So don't suspend the process to evaluate the projected results of any single idea. Build on Others' Ideas -At their best, brainstorming sessions are fast-paced and fun. Participants should try to build each consecutive idea on the previous ones. This can sometimes result in surprising twists and turns.