دریافت یک شروع خوب . بازاریابی رابطه ای بین المللی در بازارهای نوظهور

The growing importance of emerging markets requires us to understand how to create and manage good relationships with all stakeholders in these specific contexts. Within the framework of International Relationship Marketing, this research aims to verify the importance of trust, commitment and cultural orientation in the early stages of relationships within emerging markets.