Brand equity, brand loyalty and consumer satisfaction
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Managing industrial brand equity: Developing tangible benefits for intangible assets
Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals
Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance?
The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets
The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants ☆
Developing and validating a multidimensional consumer-based brand equity scale
Relational Resources in Interorganizational Exchange: The Effects of Trade Equity and Brand Equity
Measuring Customer Based Brand Equity using Hierarchical Bayes Methodology
From strategy to tactics: Building, implementing, and managing brand equity in business markets
Measuring brand image using a cognitive approach: Representing brands as a network in the Turkish airline industry
Does country-of-origin brand personality generate retail customer lifetime value? A Big Data analytics approach
Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation
The order effect of advertisers on consumer search behavior in sponsored search markets
Defensive strategy against a private label: Building brand premium for retailer cooperation
Brand portfolio coherence: Scale development and empirical demonstration
Analyzing the impact of conjunctive labeling as part of a regional wine branding strategy
Luxury product to service brand extension and brand equity transfer
City branding in European capitals: An analysis from the visitor perspective
A study on the effects of social media marketing activities on brand equity and customer response in the airline industry
Understanding product differentiation failures: The role of product knowledge and brand credence in olive oil markets
The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands
Co-creating service recovery after service failure: The role of brand equity
Corporate environmental commitment and financial performance: Moderating effects of marketing and operations capabilities
The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets
What matters for hotel executives? An examination of major theories in non-equity entry mode research
Evaluating foreign market entry mode theories from a hotel industry perspective
Associative Sustainable Business Models: Cases in the bean-to-bar chocolate industry
Selling remanufactured products: Does consumer environmental consciousness matter?
Sport team personality: Itâs not all about winning!
Does the debt tax shield distort ownership efficiency?
When brand anthropomorphism alters perceptions of justice: The moderating role of self-construal
Inbound foreign direct investment in Japan: A typology
Investor familiarity and corporate debt financing conditions
Initial public offering and financing of biotechnology start-ups: Evidence from Japan
Revolution of securities law in the Internet Age: A review on equity crowd-funding
Do corporate image and reputation drive brand equity in India and China? - Similarities and differences
Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity
Cognitive outcomes of brand heritage: A signaling perspective
An empirical investigation of antecedent and consequences of internal brand equity: Evidence from the airline industry
The financial brand value chain: How brand investments contribute to the financial health of firms
Technology-enabled community data for gaining pre-release brand insights
Trademark dilution and its practical effect on purchase decision
Lifting peripheral fortunes: Upgrading transit improves spatial, income and gender equity in Medellin
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival
An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity
Examining the hierarchy of destination brands and the chain of effects between brand equity dimensions
A mechanism for aggregating association network data: An application to brand concept maps
Applying consumer-based brand equity in luxury hotel branding
Differences in the city branding of European capitals based on online vs. offline sources of information
Destination Neurogenetics: Creation of destination meme maps of tourists
Bridging the gap between social media and behavioral brand loyalty
Searching most influential variables to brand loyalty measurements: An exploratory study
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Building brand equity through industrial tourism
Does Double Jeopardy apply using average spend per buyer as the loyalty metric?
Investigating the mediating effect of Uber's sexual harassment case on its brand: Does it matter?
Sport team emotion: Conceptualization, scale development and validation
Does brand partnership create a happy marriage? The role of brand value on brand alliance outcomes of partners
Examining a psychological sense of brand community in elderly consumers
Propagandas de apelo emocional e utilitário: efeitos na atitude do consumidor e na percepção do brand equity de um celular Samsung
The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues
A computational model for mining consumer perceptions in social media
An empirical comparison of two brand personality scales: Evidence from India
Multimodal optimization: An effective framework for model calibration
Family and non-family business behaviour in the wine sector: A comparative study