بهینه سازی تکرارهای آنلاین برای خرده فروشان دو کاناله: بازار های متشکل از چندین هدف

Due to its dynamic nature, the multi-period recurring promotion problem is difficult to address optimally. Our model is capable of planning for multiple periods, multiple markets, and multiple objectives to maximize long term profitability and competitiveness. Click-and-mortar retailers will find our approach extremely effective for maximizing profit, enhancing brand awareness, and improving customer satisfaction.