تعامل بین بازارگرایی، محیط صنعت و موفقیت کسب و کار: شواهدی از زمینه صادرات

The present study extends the export market orientation research examining the impact of industry environment on the relationship between export market orientation and export performance using responses of 783 exporters. Our approach yields a better predictive validity for performance than earlier studies, and explains how the environment moderates the relationship.