اثر بازار کشش در مقابل جهت گیری منابع فشار بر روی عملکرد در هنگام ورود به بازارهای جدید

This paper uses a multi-agent simulation to examine how the initial choice of strategic orientation impacts a firm's long-term performance. The results indicate that when entering a new market, market-pull firms achieve performance levels 4% higher on average than resource-push firms. However, the survival rate of market-pull firms is only 25%, far less than resource-push firms. These findings present firms with a Cornelian dilemma— i.e., strive for survival or maximize performance.