آیا ویدیو نسل بعدی از تجارت الکترونیکی بررسی محصول می باشد؟ فرمت ارائه و نقش نوع محصول

We find that the presentation format of online reviews has a substantive and nuanced impact on consumer perceptions. Product type significantly moderates the effect of presentation format on consumer perceptions. Highlighting the role of presentation format and product type, our findings indicate that more research on presentation format is warranted, and vendors should make efforts to manage the presentation of online reviews. We discuss these findings, and theoretical and practical implications of the study.