اثرات عملکرد ارزش اطلاعات در سیستم های خدمات الکترونیکی: بررسی دیدگاه مبتنی بر منابع و استراتژی نوآوری

This research examines the performance implications of information-value offering in e-service systems. Specifically, this study introduces both a resource-based perspective that combines technology, human, and business resources to develop an e-service capability, and an innovation strategy that emphasizes service innovation orientation to examine information-value offering. This study also examines how firms bundle e-service capability and service innovation orientation to enhance information-value offering that enhances customer relationships and organizational performance. The results from a survey of 115 financial service firms in Taiwan highlight the importance of how e-service capability and service innovation orientation leads to information-value offering and that this value is shown to positively influence organizational performance by customer relationship performance. The results suggest that researchers and practitioners should pay special attention to the complementary resource-strategy that are needed to successfully implement e-service systems initiatives and that an emphasis on the resource or strategy alone may not be sufficient.