Facilitating dynamic marketing capabilities development for domestic and foreign firms in an emerging economy
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طراحی استراتژی بازاریابی از طریق تجزیه و تحلیل موقعیت، فرصت های بازار را شناسایی و با تعریف بخش های مختلف بازار و تشخیص نقاط قوت و ضعف سازمان، شرایط رقابت را ارزیابی می کند. هدف گیری بازار، تجزیه و تحلیل موقعیت، ایجاد روابط بازاریابی و معرفی و توسعه بازار جدید؛ مجموعه اطلاعاتی است که در طراحی استراتژی بازاریابی نقش مهمی را ایفا می کنند. در استراتژی های روابط بازاریابی، هدف این است که از طریق همکاری گروه های درگیر، سطح بالایی از رضایتمندی مشتریان حاصل گردد. هدف یک شرکت آن است که توان خود را برای جلب مشتریان افزایش داده و از طریق همکاری، وضعیت خود را با تغییرات سریع محیط کسب و کار وفق دهد. ایجاد روابط بلند مدت با مشتریان شیوه ای است که شرکت ها از طریق آن مزیت رقابتی به دست می آورند. به همین ترتیب، ایجاد روابط پایدار با تامین کنندگان، اعضاء کانال های توزیع و بعضی اوقات حتی رقبا کمک می کند تا ارزش برتری به مشتری ارائه شود.
در این صفحه، تعداد 125 مقاله انگلیسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع استراتژی بازاریابی آرشیو شده است که شما می توانید مقالات مورد نظر خود را بر اساس سال انتشار، موضوع مقاله، وضعیت ترجمه و تعداد صفحات، انتخاب نموده و دانلود فرمایید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
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The use of Geographical Information Systems for Tourism Marketing purposes in Aveiro region (Portugal)
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Get the show on the road: Go-to-market strategies for e-innovations of start-ups
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Warranty as a marketing strategy for remanufactured products
Social marketing strategies for renewable energy transitions
An evolutionary stable strategy for retailers selling complementary goods subject to indirect network externalities
When marketing and innovation interact: The case of born-global firms
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Understanding Academic E-books Through the Diffusion of Innovations Theory as a Basis for Developing Effective Marketing and Educational Strategies
Identifying competitive strategies for each phase of the intermodal terminal life cycle
Self-reference bias in students' and managers' selection of target market segments
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The effectiveness of word of mouth in offline and online social networks