Managing salespeople strategically when promoting new products—Incorporating market orientation into a sales management control framework
آشنایی با موضوع
بازارگرایی عبارت است از ایجاد اطلاعات حاصل از بازار در کل سازمان درباره‌ی نیازهای جاری و آینده‌ی مشتریان، توسعه و انتقال این اطلاعات و استعداد در سراسر سازمان و پاسخگویی به آن در تمام سطوح سازمان. بازارگرایی از سه جزء رفتاری تشکیل شده است: مشتری‌مداری، رقیب‌گرایی و هماهنگی و تبادل اطلاعات بین واحدها همراه با دو نوع تصمیم‌گیری، تمرکز بر بلندمدت و سودآوری. بازارگرایی شامل مجموعه‌ای از باورها و اعتقادات است که مشتریان را در مرکز توجه قرار می‌دهد تا سودآوری بلندمدت شرکت را فراهم سازد. البته این به معنی توجه نداشتن به سایر ذی‌نفعان مانند مالکان، مدیران و کارکنان نیست. همچنین بازارگرایی شامل مهارت‌های عالی و برجسته در درک و ارضای نیازها و خواسته‌های مشتریان است. تمام محققان اعتقاد دارند که بازارگرایی شامل تمرکز بر چیزی فراتر از مشتریان است. نارور و اسلیتر به‌طور واضح، علاوه بر مشتری بر رقیبان نیز تمرکز می‌کنند.
در این صفحه، تعداد 182 مقاله انگلیسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع بازار گرایی (بازار محوری) آرشیو شده است که شما می توانید مقالات مورد نظر خود را بر اساس سال انتشار، موضوع مقاله، وضعیت ترجمه و تعداد صفحات، انتخاب نموده و دانلود فرمایید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
Born globals trough knowledge-based dynamic capabilities and network market orientation
Market orientation and business performance in MNC foreign subsidiaries— Moderating effects of integration and responsiveness
State ownership and market orientation in China's public firms: An agency theory perspective
Market orientation and innovation performance: The moderating roles of firm ownership structures
Market Orientation of Teachers and Researchers in Higher Education Institutions: A New Approach ☆
Market Orientation in Service Firms – An International Comparative Study ☆
Internal market orientation: An empirical research in hotel sector
Managing in an economic crisis: The role of market orientation in an international law firm
The moderating role of managerial ties in market orientation and innovation: An Asian perspective
Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy
Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists
Extending the use of market orientation: Transforming a charity into a business
Validation of a market orientation adoption scale in rural tourism enterprises. Relationship between the characteristics of the enterprise and extent of market orientation adoption
Innovativeness Model Of Small And Medium Enterprises Based On Market Orientation and Learning Orientation: Testing Moderating Effect Of Business Operation Mode
The Effect of Market Orientation as Mediator to Strategic Planning Practices and Performance Relationship: Evidence from Malaysian SMEs
The role of a firm's strategic orientation dimensions in determining market orientation
The role of service innovation in the market orientation—new servicارتباط e performance linkage
Market orientation and communication methods in international strategic alliances
The effect of corruption distance and market orientation on the ownership choice of MNEs: Evidence from China
The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms
Familiness and market orientation: A stakeholder approach
How managerial attitudes toward the natural environment affect market orientation and innovation
Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance
Technological turbulence, supplier market orientation, and buyer satisfaction
What do managers’ survey responses mean and what affects them? The case of market orientation and firm performance
Reducing distributor opportunism in the export market: Effects of monitoring mechanisms, norm-based information exchange, and market orientation
The effects of market orientation on subsidiary performance: Empirical evidence from MNCs in Turkey
How foreign firms achieve competitive advantage in the Chinese emerging economy: Managerial ties and market orientation
Micro-foundations of market orientation: Influencing non-marketing managers' customer information processing
The determinants of new service development: Service characteristics, market orientation, and actualizing innovation effort
Market orientation of small ethnic minority-owned hospitality firms
A value-based perspective of market orientation and customer service
The moderating role of reward systems in the relationship between market orientation and new product performance in China
The effects of market orientation on relationship learning and relationship performance in industrial marketing: The dyadic perspectives
Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces
Testing interaction effects of the dimensions of market orientation on marketing program creativity
Market orientation and product strategies in small internationalising software companies
Exploring Market Orientation and Satisfaction of Partners in the Sponsorship Relationship
Implications of market orientation on the environmental transformation of industrial firms
Inter-firm market orientation and the influence of network and relational factors
Pesticides in export and domestic agriculture: Reconsidering market orientation and pesticide use in Costa Rica
Market orientation, knowledge-related resources and firm performance
The asymmetric moderating role of market orientation on the ambidexterity–firm performance relationship for prospectors and defenders
Supplier market orientation and accommodation of the customer in different relationship phases
Market orientation, employee development practices, and performance in logistics service provider firms
Size, strategic, and market orientation affects on innovation
The moderating effects of market orientation and launch proficiency on the product advantage–performance relationship
The brand management with market orientation. Overview's franchisees
Does having a market orientation lead to higher levels of relationship commitment and business performance? Evidence from the Korean robotics industry
Market orientation and performance: An empirical investigation in the retail industry in Greece
Transformational leadership and market orientation: Implications for the implementation of competitive strategies and business unit performance
Implementing market orientation in industrial firms: A multiple case study
Market Orientation as Inter-firm Cooperation:: An International Study of the Grocery Sector
Market orientation and performance in the service industry: A data envelopment analysis
Governance structures and the market orientation of airports in Europe's peripheral areas
Human resource systems as antecedents of hotel industry market orientation: An empirical study in the Canary Islands, Spain
Is market orientation affected by the product life cycle?
The effect of supplier's market orientation on manufacturer's trust
How market orientation affects female service employees in Thailand
Market orientation and quasi-integration: Adding value through relationships
The market orientation–new product performance relationship: Redefining the moderating role of environmental conditions
An analysis of the relationship between market orientation and business performance in the hotel industry
The impact of regulation and ownership structure on market orientation in the tourism industry in China
QUALITY MARKET ORIENTATION: Tourist Agencies’ Perceived Effects
Pitfalls in Evaluating Market Orientation: An Exploration of Executives' Interpretations
The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations
A conceptual and empirical comparison of three market orientation scales
Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance
Relationship of professionalism, rewards, market orientation and job satisfaction among medical professionals: The case of Certified Nurse–Midwives
Toward market orientation: the role of auctioning individual seasonal quotas (ISQ)